Oreo – Milky’s Favourite Cookie Turns 110: 6 March 2022 noticed the 110th birthday of the Oreo Cookies, referred to as Oreo sandwiches. As a part of its centesimal birthday celebration, Kraft ingredients released a chain of commercials presenting excellent moments from the beyond one hundred years emphasizing that Oreo became there at some point at that moment. As a part of its 100th birthday, Kraft has additionally released a unique version of Birthday Cake Oreo. Kraft additionally hosted birthday events in greater than 20 international locations worldwide. As a part of that, Canada that’s Oreo’s 4th largest marketplace after the US, China, and Venezuela noticed the revealing of the World’s biggest Oreo cookie. Nabisco additionally began a campaign inviting customers to percentage their Oreo moments of joy on its site.
Some facts about Oreo
• About 25 billion Oreos are eaten every year
• Design on every biscuit is composed of – 12 flowers, 12 dots, and 12 dashes on every side.
• If each Oreo biscuit ever made turned into stacked on top of every different pile might attain to the moon and lower back extra than five times.
What has made Oreo this kind of remarkable product and enabled it to maintain its dominance over the past one hundred years? According to the 1985 Guinness World Records purchasers spent 10% of their cookie dollars on Oreos in 1982. At the coronary heart of Oreo’s Marketing Mix is a remarkable product.
First added in 1912, the recipe of Oreo cookies has now no longer been changed. In 1998 Kraft additionally acquired Kosher certification for Oreo which till then contained lard. The Global Oreo product portfolio includes diverse mixtures and flavors of authentic vanilla-filled cookies which can be the very best promoting and maximum popular.
Some of the other products under the Oreo portfolio are
• Double Stuffed Oreos –
two times the filling;
• Golden Oreo –
vanilla wafers in preference to chocolate wafers;
• Mini Oreos-
bite-sized variations of Oreos.
• Chocolate Crème Oreo –
chocolate filling in preference to vanilla.
• Sugar-Free Oreo –
Trace quantities of sugar, however, fee two times as much.
Most of the Oreo commercials are made in diverse local languages in respective countries, however, they all have a common theme. One of the famous advert campaigns indicates a father-son or a father-daughter dating wherein the child is making an attempt to train the determine a way to consume an Oreo cookie. Kraft has made certain to leverage social media in addition to Oreo’s attainment and growth person engagement.
Oreo’s Facebook web page has extra than 25 million subscribers. This web page is up to date with posts, photos, recipes, and Birthday of the Day as a part of its 100th Year celebrations. The legit Oreo web website online additionally does sufficient in phrases of attractive customers via way of means of sharing recipes and permitting customers to play games.
But as Vineet Nayar, CEO, HCLT says in his book, ‘Employees First, Customers Second, but appealing the 4P’s might also additionally be, they can’t make up for the dearth of engagement, execution, commitment, and near relationships. This is in which Oreo has scored with its brand communication “Twist-Lick-Dunk” that is particular no matter the cookie being bought in greater than one hundred countries. In a 1981 article titled “Creative Eating: The Oreo Syndrome,” peoples historian Elizabeth Mosby Adler says that Oreo additionally owes its recognition to the truth that it permits customers to usher in their personal non-public fashion to eating.
This philosophy of ‘Twist-Lick-Dunk’ has helped Oreo in more than one way. Firstly, it has controlled to place Oreo greater than a cookie and as a snack or a sandwich. This permits the customers to interact with the product. Secondly, via way of means of associating itself with something as healthful as milk, Kraft has created a superb and healthful photo across the Oreo cookie and mainly withinside the minds of the mothers. Oreo has even stimulated a cookbook, toy racing cars, unique version Oreo Barbie dolls, and diverse Oreo recipes. Overall, Oreo is an iconic logo with tens of thousands and thousands of lovers around the arena and none of its competitor’s products’ imitation of the Oreo cookie beats the original “Uh Oh Oreo”.