What Is Direct Marketing? Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Mail, email, Continue Reading
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Traditional Marketing Mix – The 4 Ps of Marketing
What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P’s) can be used by marketers as a Continue Reading
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a Continue Reading
What are the 7Ps of Marketing
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The Continue Reading
Product Life Cycle
As consumers, we buy millions of products every year. And just like us, these products have a life cycle. Older, long-established products eventually become less Continue Reading