BCG Growth-Share Matrix: The growth-share matrix was developed by Bruce Henderson, founder of The Boston Consulting Group, in 1970. The X-axis takes the values of Continue Reading
Study
FACTS ABOUT THE INDIAN ECONOMY
India’s GDPI for the first quarter in 2019-2020 is 35.85 lakh inr approximately higher by 5 % than the first quarter GDPI of 2018-2019. FDI Continue Reading
Technology is changing Indian Farms
Technology is changing Indian Farms: Technology is playing an important role in driving agricultural activity. Irrigation is also privileged by cutting-edge water management solutions that Continue Reading
Maslow’s hierarchy of needs
In 1943 , Abraham Maslow published a paper The Theory of Human Motivation in Psychological Review. His paper focussed on human beings inherent urge to Continue Reading
International Marketing: Its Features and Need
“International marketing is multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange that satisfy Continue Reading
Rural Marketing in India: Definition and Features of Rural Marketing
Rural Marketing in India: Definition and Features of Rural Marketing! “Rural marketing is now a two-way marketing process. There is inflow of products into rural Continue Reading
Direct Marketing
What Is Direct Marketing? Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Mail, email, Continue Reading
Traditional Marketing Mix – The 4 Ps of Marketing
What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P’s) can be used by marketers as a Continue Reading
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a Continue Reading
What are the 7Ps of Marketing
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The Continue Reading