Competition increases or decreases because of a lot of factors. Michael Porter listed them under the 5 broad factors – The threat of new potential Continue Reading
Marketing
Role of HR in Acquisition and Merger
Companies’ HR plays a significant role in Mergers and Acquisitions. Their effort is directed towards the long term benefits of the organisation. Following is a Continue Reading
Case 1- How a commercial roofing company increased business?
In this article, we will look into how a roofing company increased its sales through proper marketing. The period of study is of 24 months Continue Reading
BCG Growth-Share Matrix
BCG Growth-Share Matrix: The growth-share matrix was developed by Bruce Henderson, founder of The Boston Consulting Group, in 1970. The X-axis takes the values of Continue Reading
Technology is changing Indian Farms
Technology is changing Indian Farms: Technology is playing an important role in driving agricultural activity. Irrigation is also privileged by cutting-edge water management solutions that Continue Reading
Engineering – GDP & Export – India
Introduction The engineering sector in India employs approx 40lakh skilled and semi-skilled labourers and grows at around 4 to 9 % on a yoy basis Continue Reading
Maslow’s hierarchy of needs
In 1943 , Abraham Maslow published a paper The Theory of Human Motivation in Psychological Review. His paper focussed on human beings inherent urge to Continue Reading
Changes to Marketing in the 21st Century
New technology has ushered into the 21st century that has changed the functioning of the economy. Let us first take a look at how the Continue Reading
Building Customer Satisfaction, Value and Retention
Customer satisfaction is of paramount importance in today’s scenario as a satisfied customer is one of the biggest assets for any business. What makes a Continue Reading
Importance of Oil & Energy for India
# Oil and Energy cycles of changes have been numerous making it a ” never-stable” industry. # India itself has had a fair share of Continue Reading