Competition increases or decreases because of a lot of factors. Michael Porter listed them under the 5 broad factors – The threat of new potential Continue Reading
HR
Role of HR in Acquisition and Merger
Companies’ HR plays a significant role in Mergers and Acquisitions. Their effort is directed towards the long term benefits of the organisation. Following is a Continue Reading
Instant Gratification and how it helps in building a sound marketing strategy
Instant gratification refers to the satisfaction of the mind and soul that one receives on getting what one wants. It is an instance where the Continue Reading
Case 1- How a commercial roofing company increased business?
In this article, we will look into how a roofing company increased its sales through proper marketing. The period of study is of 24 months Continue Reading
Indian IT & BPO amidst a global crisis
Let us look at the fundamental reason why the IT industry in India came into existence and is a lucrative field for so many business Continue Reading
QE- Quantitative Easing
Quantitative easing is a recent technique popularised by the Federal Reserve of the USA after the crisis of 2008 in order to keep the economy Continue Reading
7 Cs of effective communication
The 7 Cs of effective communication are to be applied to both written and verbal communications. They are as follows- Completeness – Communication must be complete in the Continue Reading
Principles of HR
Company’s / HR’s approach to an employee should be wholistic in the sense the HR has to consider the fact that the employee has a Continue Reading
EQ-Leaders
An organisation is made of people among other things. Whenever people are present there cannot be absence of emotions- hormones always come into play. So Continue Reading
BCG Growth-Share Matrix
BCG Growth-Share Matrix: The growth-share matrix was developed by Bruce Henderson, founder of The Boston Consulting Group, in 1970. The X-axis takes the values of Continue Reading