In this article, we will look into how a roofing company increased its sales through proper marketing. The period of study is of 24 months Continue Reading
Business
Role of Ethics in AI
AI is the acronym for Artificial Intelligence. AI refers to the computational processes and algorithms that incorporates human attributes in machines. Ethical Issues that need Continue Reading
Indian IT & BPO amidst a global crisis
Let us look at the fundamental reason why the IT industry in India came into existence and is a lucrative field for so many business Continue Reading
Non-Governmental Organisations – ROLE
The 1990s saw the proliferation of NGOs that bridged the gap between governmental agencies and the general public. What necessitated the NGOs? 1. Red tape Continue Reading
QE- Quantitative Easing
Quantitative easing is a recent technique popularised by the Federal Reserve of the USA after the crisis of 2008 in order to keep the economy Continue Reading
7 Cs of effective communication
The 7 Cs of effective communication are to be applied to both written and verbal communications. They are as follows- Completeness – Communication must be complete in the Continue Reading
Principles of HR
Company’s / HR’s approach to an employee should be wholistic in the sense the HR has to consider the fact that the employee has a Continue Reading
Six Sigma – An introduction
Six sigma is a process to reduce variations across production batches. Six Sigma methodology can achieve 3.4 defects in 1 million or 10,00000 units. Purpose Continue Reading
Portfolio Management- Finance – A Primer
Portfolio Management is the application of financial tools such as stocks, shares, mutual funds, term deposits etc to maximise the return on investment. There are Continue Reading
EQ-Leaders
An organisation is made of people among other things. Whenever people are present there cannot be absence of emotions- hormones always come into play. So Continue Reading