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Product & Branding

Posted on November 23, 2019November 23, 2019 by Beauty Chakraborty
Product & Branding

The values that the end-user will derive from a product can be put into categories ( levels ) such as Core, Basic, Expected, Augmented, Potential. Continue Reading

Posted In Business, Management, Marketing, Study

Crowdsourcing of movie scripts – Hollywood

Posted on November 22, 2019November 22, 2019 by Beauty Chakraborty
Crowdsourcing of movie scripts – Hollywood

Hollywood’s leading actor and Oscar award winner Leonardo DiCaprio’s production company’s one of the development executives Franklin Leonard started something called the Black List some Continue Reading

Posted In Business, Management, Study

Fintech 2020

Posted on November 22, 2019September 11, 2020 by Beauty Chakraborty
Fintech 2020

Fintech has reduced the cost of operations by replacing traditional institutions with software-based applications making the process faster and lowering the processing fee for the Continue Reading

Posted In Business, Finance, Management, Operations, StudyTagged In acquisitions, cryptocurrency, finance, mergers, online

Porter’s Five Forces Model

Posted on November 22, 2019September 11, 2020 by Beauty Chakraborty
Porter’s Five Forces Model

Competition increases or decreases because of a lot of factors. Michael Porter listed them under the 5 broad factors – The threat of new potential Continue Reading

Posted In Business, Finance, HR, Management, Marketing, StudyTagged In five force model, michael porter

Role of HR in Acquisition and Merger

Posted on November 22, 2019November 22, 2019 by Beauty Chakraborty
Role of HR in Acquisition and Merger

Companies’ HR plays a significant role in Mergers and Acquisitions. Their effort is directed towards the long term benefits of the organisation. Following is a Continue Reading

Posted In Business, HR, Management, Marketing, Operations, Study

Instant Gratification and how it helps in building a sound marketing strategy

Posted on November 22, 2019November 22, 2019 by Beauty Chakraborty
Instant Gratification and how it helps in building a sound marketing strategy

Instant gratification refers to the satisfaction of the mind and soul that one receives on getting what one wants. It is an instance where the Continue Reading

Posted In Business, HR, Management, Study

Case 1- How a commercial roofing company increased business?

Posted on November 22, 2019November 22, 2019 by Beauty Chakraborty
Case 1- How a commercial roofing company increased business?

In this article, we will look into how a roofing company increased its sales through proper marketing. The period of study is of 24 months Continue Reading

Posted In Business, Finance, HR, Management, Marketing, Operations, Study

Role of Ethics in AI

Posted on November 16, 2019November 16, 2019 by Beauty Chakraborty
Role of Ethics in AI

AI is the acronym for Artificial Intelligence. AI refers to the computational processes and algorithms that incorporates human attributes in machines. Ethical Issues that need Continue Reading

Posted In Business, Management, Study

Indian IT & BPO amidst a global crisis

Posted on November 16, 2019October 9, 2021 by Beauty Chakraborty
Indian IT & BPO amidst a global crisis

Let us look at the fundamental reason why the IT industry in India came into existence and is a lucrative field for so many business Continue Reading

Posted In Business, HR, Management, Study

Non-Governmental Organisations – ROLE

Posted on November 16, 2019November 16, 2019 by Beauty Chakraborty
Non-Governmental Organisations – ROLE

The 1990s saw the proliferation of NGOs that bridged the gap between governmental agencies and the general public. What necessitated the NGOs? 1. Red tape Continue Reading

Posted In Business, Management, Study

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