In this article, we will look into how a roofing company increased its sales through proper marketing.
The period of study is of 24 months – Key highlights –
- Website organic traffic increased by 1400 % to 15000 visitors per month from a mere 200 hits per month.
- Revenue from organic growth is estimated to be around 14 M USD.
So how was this achieved? Even now it is on the increase.
West Roofing Company, based out of Cleveland Ohio, in its 40th anniversary, decided to expand further by doing something new.
They partnered with IMPACT to this end.
The strategy adopted by IMPACT & West Roofing Company to get more business-
- The approach of assignment selling – Each of its salespeople was given the task of reading the educational content from the company that addresses 80% of the queries by the customers/ potential customers before going for a conversation or sales speech.
- West Roofing Company hired a professional videographer as a full-time employee to create videos regarding their works and post on YouTube.
The Result –
- Pageviews increased by 820% to23000 in 2017 from 2014.
- The organic lead generation led to revenue of 14M USD from 14 projects that were possible only because of leads from the website and YouTube traffic.
- The number of sessions increased from 212 to 11347 in 2017 from 2014.