Scenario Analysis provides valuable insight into the course of business. It is a financial model that has input parameters that are to be set and Continue Reading
Maslow’s hierarchy of needs
In 1943 , Abraham Maslow published a paper The Theory of Human Motivation in Psychological Review. His paper focussed on human beings inherent urge to Continue Reading
Changes to Marketing in the 21st Century
New technology has ushered into the 21st century that has changed the functioning of the economy. Let us first take a look at how the Continue Reading
Building Customer Satisfaction, Value and Retention
Customer satisfaction is of paramount importance in today’s scenario as a satisfied customer is one of the biggest assets for any business. What makes a Continue Reading
How to get in and out of a downturn?
Making headways in a slowing economy is very difficult but one can always get into things like reorganisation of the company, streamlining delivery models, reducing Continue Reading