High pick on Women’s Empowerment–
Advertisement –
- Audi: – “Time to open new door, welcome women for driving seats”
- Reebok: – “Reebok believes it is time for women to become fit to fight”
- HDFC Bank: – “Be the Change”
Google has examined that: –
- Gender pay gap stands globally 23% won’t close entirely till 2186.
- UN has made the theme of this year as International Women’s Day. “Women World of Work is changing: Plant 50 – 50 by 2030”.
- Women’s have increases in watch time of business focused content, a desire to continue learning outside of work through videos online.
Female search content categories on Google: –
- Women spent watching entrepreneurial videos on YouTube, which get doubled year after year.
- Watch content related to small business, business news & business services.
- Using online video to learn & grow in their careers.
- Outside of work, women want to learn about way more than beauty & parenting.
- Working women are making online video for them, improving their careers, they focused on other YouTube videos than beauty videos.
Women’s Empowerment effect on Marketers: –
- There has a sudden boom in market among women seeing as a self – starting entrepreneurs.
- Marketers are talking to women audiences by 2 types ‘celebration model & empowerment model’.
- Celebration Model: – It creates a positive archetype on the side of women.
- Empowerment Model: – In this brand model media puts weight itself on negative side of our idea of empowerment.
- When marketers market about women not on imposing frame on women’s needs and wants, they try to connect women to liberate them.