Women Empowerment Archives - Smart Edge https://studyblog.smart-edge.in/tag/women-empowerment/ Keeping You Ahead Fri, 11 Sep 2020 05:55:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://studyblog.smart-edge.in/wp-content/uploads/2019/10/cropped-icon-01-1-32x32.jpg Women Empowerment Archives - Smart Edge https://studyblog.smart-edge.in/tag/women-empowerment/ 32 32 Women’s Empowerment https://studyblog.smart-edge.in/women-empowerment/ Tue, 21 Jul 2020 16:30:50 +0000 http://studyblog.smart-edge.in/?p=815 High pick on Women’s Empowerment– Advertisement – Audi: – “Time to open new door, welcome women for driving seats” Reebok: – “Reebok believes it is Continue Reading

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High pick on Women’s Empowerment

Advertisement –

  • Audi: – “Time to open new door, welcome women for driving seats”
  • Reebok: – “Reebok believes it is time for women to become fit to fight”
  • HDFC Bank: – “Be the Change”

Google has examined that: –

  • Gender pay gap stands globally 23% won’t close entirely till 2186.
  • UN has made the theme of this year as International Women’s Day. “Women World of Work is changing: Plant 50 – 50 by 2030”.
  • Women’s have increases in watch time of business focused content, a desire to continue learning outside of work through videos online.

Female search content categories on Google: –

  • Women spent watching entrepreneurial videos on YouTube, which get doubled year after year.
  • Watch content related to small business, business news & business services.
  • Using online video to learn & grow in their careers.
  • Outside of work, women want to learn about way more than beauty & parenting.
  • Working women are making online video for them, improving their careers, they focused on other YouTube videos than beauty videos.

Women’s Empowerment effect on Marketers: –

  • There has a sudden boom in market among women seeing as a self – starting entrepreneurs.
  • Marketers are talking to women audiences by 2 types ‘celebration model & empowerment model’.
  • Celebration Model: – It creates a positive archetype on the side of women.
  • Empowerment Model: – In this brand model media puts weight itself on negative side of our idea of empowerment.
  • When marketers market about women not on imposing frame on women’s needs and wants, they try to connect women to liberate them.

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