There was a huge recovery in online market. About 90% increase in online shopping among that 80% for food items. Researchers has also found out that a change in consumers purchasing behavior in product & services.

Situation in this Pandemic –

• As per the scenario the online shopping has given the consumers the ability to buy anything, anywhere & any products. It has accumulated all types of consumers; it has various factors like low price, saves time, convenience, any time shopping, makes availability of products of any type.
• In this pandemic situation consumers are not ready to go market and buy products. Consumers are feared and panic about the spread of corona-virus. If they go out a physical contact & communication can happen with anyone and there is also a restriction in shopping hours.

Lockdown that effected the online market: –

• Amazon, Flipkart, grofers, Swiggy, Zomato, Bigbasket are trying to continuing business in this lockdown.
• Companies like Uber, Ola has suspended their business during the lock-down. As 45% of business got down in cabs & bike in February only.
• Food companies like Swiggy & Zomato operating at 25% – 30% capacity as orders has come down customers are in fear mode & restaurants are also closed as lockdown continues.  
• But, a growth in grocery segment as Bigbasket is growing & Amazon has also increased their sales in grocery items. But they are facing issues to the supply chain as delivery boys are not available, manpower has reduced due to lockdown transportation of goods are facing problem.
• As in this pandemic situation, sales have increase in electronic goods & appliances as 70% online retail sales increase.
• There has been an increase in fashion sales also about 70% in kids’ apparel, eyewear, beauty segment.

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