Thus, become born Flipkart in Oct 2007 with preliminary funding of four lac (co-founders’ savings). It became by no means going to be smooth due to the fact India has had bad beyond studies with e-trade trading. It becomes now no longer a smooth section to interrupt into, humans had been very precise in paying cash for something which they’d now no longer visible and received. The agreement with become lacking withinside the Indian customers(Flipkart.com – The Success Saga).

So, what Flipkart needed to do become to instill agreement with and religion of their customers. And they did precisely the same, will talk extra on how they did so later withinside the post.

Flipkart started out by promoting books, due to the fact books are smooth to procure, goal marketplace which reads books is in abundance, books offer extra margin, are smooth to percent and deliver, do now no longer get broken in transit and most significantly books aren’t very expensive, so the quantity of cash a consumer has to spend to attempt out one’s provider for one time could be very minimal. Flipkart bought the most effective books for the primary years.

Flipkart began out with the consignment model (procurement primarily based totally on demand) i.e., that they’d ties with 2 vendors in Bangalore, on every occasion a consumer ordered an e-book, they used to individually procure the e-book from the dealer, percent the e-book of their workplace after which courier the same. In the preliminary months, the founder’s private molecular numbers were the customer service numbers. So, withinside the beginning they attempted their pleasant to offer true provider, attention at the website – smooth to browse and order and hassle-free, and strove difficult to solve any consumer issues. Since there had been now no longer any installed gamers withinside the marketplace, this allowed them quite a few areas to grow, and they did in truth grew very rapidly(Flipkart.com – The Success Saga).

Flipkart had revenue of 4 crores in FY 2008 – 2009, 20 crores in FY 2009 – 2010, 75 crores in FY 2010 – 2011, and the revenue for FY 2011 – 2012 which ends on 31 Mar 2012 is expected to be 500 crores. This is indeed a massive growth. The company targets revenues of 5000 crores by 2015.

The employer commenced with 2 personnel and now has around 4500 personnel. Flipkart commenced with a consignment version as mentioned above, seeing that maximum of the patron problems like transport delays, etc. end result from the procurement version, the employer commenced starting its personal warehouses because it commenced getting extra investments. The employer opened its first warehouse in Bangalore and in a while opened warehouses in Delhi, Kolkata, and Mumbai. Today the employer works with extra than 500 suppliers. To date, extra than 80% of orders of Flipkart are treated through warehouses which allow for brief and green service.

India has around 13. five crore net customers these days while the variety of houses with Cable and Satellite (C&S) tv is 10. five crores. The anticipated net customers will attain a discern of 30 crores through 2014 and C&S houses are anticipated to be 14 crores through 2014. Thus, India has a brilliant net boom and with the clients getting familiar with e-trade, the destiny of the e-trade region is absolutely rosy.

Approximately 25 lac human beings have transacted online this year, and the variety is ready to boom with time. Also, to say a maximum of the Flipkart clients use the net from PC’s/Laptops to reserve goods. The use of the cellular net could be very much less at the moment, however, with the appearance of smartphones, the usage of the cellular network for e-trade transactions will bounce with time. India has eight crores, of cellular internet customers, on the moment, the variety is anticipated to swell to 22. five crores through 2014.

Let’s discuss the factors that lead to the grand success of Flipkart:

1) They constantly strove to offer outstanding client service. Flipkart customers are extra satisfied than with a number of their competitors like Trades. in, Indiaplaza.com; I’ve myself skilled this multiple instances.

2) Their internet site is outstanding, smooth to use, smooth to browse via the merchandise, upload merchandise to Wishlist or to a cart, get product critiques and opinions, pre-order merchandise, make bills the use of special methods, in quick hassle- unfastened and convenient.

3) A very critical factor is they brought the choice of coins on transport and card on transport. In this manner, humans validated extra self-belief in shopping for merchandise. An exciting fact, these days Flipkart sells 20 merchandise/min and features a big client base, still, extra than 60% of Flipkart’s clients use Cash on Delivery and Card transport methods. This is due to reasons; one is many humans now no longer recognize the way to make bills online. And secondly, humans now no longer have titanic acceptance as true with in e-trade in India. Flipkart additionally affords a 30-day substitute assurance on its merchandise and EMI alternatives to its clients for making bills.

4) Flipkart’s cause of fulfillment is that it has an outstanding client retention rate, it has around 15 lac person clients and extra than 70% of customers are repeat clients i.e., they save diverse instances every year. The organization’s objective is to have a client base of one crore via way of means of 2015.

Flipkart marketing strategy:

Flipkart has been generally advertised through word-of-mouth advertising. Customer satisfaction has been their quality advertising and marketing medium. Flipkart very accurately used SEO (Search Engine Optimization) and Google AdWords because the advertising and marketing gear to have miles attain withinside the online world.

Flipkart.com’s reputable Facebook web page has nearly nine lac ‘likes’. Flipkart currently released a chain of three advertisements with the tagline – “No Kidding No worries”. Kids have been used to developing advertisements to ship out the message – if a child can do it, you may additionally do it. The message could be very clean to make human beings extra cushy with Flipkart, to generate a fantastic patron courting and loyalty on the idea of fantastic product expenses and superb patron service. All in all, to create a fantastic patron experience.

Future road map:

Going forward electronics can be given extra focus. Flipkart has currently introduced a string of digital objects like calculators, water purifiers, microwave ovens, washing machines, dishwashers, vacuum cleaners, etc. Flipkart has opened a tuning shop that sells CDs and DVDs of film tune releases and tune albums. Since virtual media is going to upward thrust in close to the future, Flipkart is equipped for the same. Soon it’ll begin imparting virtual content material like films and songs online, as withinside the clients will pay and move online virtual content material. Flipkart will even offer e-books very soon.

Threats in the future:

There are no major foreseeable threats in the future. The agency has constructed a fantastic logo call, they simply should preserve and decorate the same. It desires to hold introduce extra products, adapting to the converting desires of the purchaser with time. The access of Amazon.com in 2012 into the Indian e-trade area has been noted as a massive mission for Flipkart. However, I assume that Flipkart is a reputable Brand call in India and needs to be capable of competing with Amazon.

Remember Amazon is a completely massive agency that could convey extreme opposition to Flipkart considering that Amazon can undergo extra losses withinside the starting to benefit a purchaser base. But once more Indian marketplace is developing at a speedy tempo as getting the right of entry to the net will increase and those end up extra aware of e-trade websites and begin trusting the same; therefore, the Indian marketplace is adequately massive as a minimum for those giants to co-exist beneficially.

Thus, in the long run, I would really like to congratulate Flipkart founders for the dedication and tough paintings they’ve installed to recognize their dream. The rewards they may be reaping are herbal follow-ups. The organization is presently worth around 1 billion bucks i.e. 5000 crores. More importantly, Flipkart has ushered withinside the e-trade generation in India. This has generated a huge hobby withinside the e-trade sector, humans are starting websites to promote whatever from footwear to clothing to jewels to baby care products, etc.

This has helped in growing a number of process possibilities and as a result, facilitates the Indian Inc. increase tale as well. Flipkart CEO Sachin Bansal’s mantras to all of the budding marketers vying to construct a product organization:

1) Be very cantered on consumers.

2) Build wonderful studies for the customers.

3) Continuously innovate the product.

Flipkart.com – The Success Saga

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