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• Audi: – “Time to open new door, welcome women for driving seats”
• Reebok: – “Reebok believes it is time for women to become fit to fight”
• HDFC Bank: – “Be the Change”

Google has examined that: –

• Gender pay gap stands globally 23% won’t close entirely till 2186.
• UN has made the theme of this year as International Women’s Day. “Women World of Work is changing: Plant 50 – 50 by 2030”.
• Women’s have increases in watch time of business focused content, a desire to continue learning outside of work through videos online.

Female search content categories on Google: –

• Women spent watching entrepreneurial videos on YouTube, which get doubled year after year.
• Watch content related to small business, business news & business services.
• Using online video to learn & grow in their careers.
• Outside of work, women want to learn about way more than beauty & parenting.
• Working women are making online video for them, improving their careers, they focused on other YouTube videos than beauty videos.

Women’s Empowerment effect on Marketers: –

• There has a sudden boom in market among women seeing as a self – starting entrepreneurs.
• Marketers are talking to women audiences by 2 types ‘celebration model & empowerment model’.
• Celebration Model: – It creates a positive archetype on the side of women.
• Empowerment Model: – In this brand model media puts weight itself on negative side of our idea of empowerment.
• When marketers market about women not on imposing frame on women’s needs and wants, they try to connect women to liberate them.

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