Thus, become born Flipkart in Oct 2007 with preliminary funding of four lac (co-founders’ savings). It became by no means going to be smooth due to the fact India has had bad beyond studies with e-trade trading. It becomes now no longer a smooth section to interrupt into, humans had been very precise in paying cash for something which they’d now no longer visible and received. The agreement with become lacking withinside the Indian customers(Flipkart.com – The Success Saga).

So, what Flipkart needed to do become to instill agreement with and religion of their customers. And they did precisely the same, will talk extra on how they did so later withinside the post.

Flipkart started out by promoting books, due to the fact books are smooth to procure, goal marketplace which reads books is in abundance, books offer extra margin, are smooth to percent and deliver, do now no longer get broken in transit and most significantly books aren’t very expensive, so the quantity of cash a consumer has to spend to attempt out one’s provider for one time could be very minimal. Flipkart bought the most effective books for the primary years.

Flipkart began out with the consignment model (procurement primarily based totally on demand) i.e., that they’d ties with 2 vendors in Bangalore, on every occasion a consumer ordered an e-book, they used to individually procure the e-book from the dealer, percent the e-book of their workplace after which courier the same. In the preliminary months, the founder’s private molecular numbers were the customer service numbers. So, withinside the beginning they attempted their pleasant to offer true provider, attention at the website – smooth to browse and order and hassle-free, and strove difficult to solve any consumer issues. Since there had been now no longer any installed gamers withinside the marketplace, this allowed them quite a few areas to grow, and they did in truth grew very rapidly(Flipkart.com – The Success Saga).

Flipkart had revenue of 4 crores in FY 2008 – 2009, 20 crores in FY 2009 – 2010, 75 crores in FY 2010 – 2011, and the revenue for FY 2011 – 2012 which ends on 31 Mar 2012 is expected to be 500 crores. This is indeed a massive growth. The company targets revenues of 5000 crores by 2015.

The employer commenced with 2 personnel and now has around 4500 personnel. Flipkart commenced with a consignment version as mentioned above, seeing that maximum of the patron problems like transport delays, etc. end result from the procurement version, the employer commenced starting its personal warehouses because it commenced getting extra investments. The employer opened its first warehouse in Bangalore and in a while opened warehouses in Delhi, Kolkata, and Mumbai. Today the employer works with extra than 500 suppliers. To date, extra than 80% of orders of Flipkart are treated through warehouses which allow for brief and green service.

India has around 13. five crore net customers these days while the variety of houses with Cable and Satellite (C&S) tv is 10. five crores. The anticipated net customers will attain a discern of 30 crores through 2014 and C&S houses are anticipated to be 14 crores through 2014. Thus, India has a brilliant net boom and with the clients getting familiar with e-trade, the destiny of the e-trade region is absolutely rosy.

Approximately 25 lac human beings have transacted online this year, and the variety is ready to boom with time. Also, to say a maximum of the Flipkart clients use the net from PC’s/Laptops to reserve goods. The use of the cellular net could be very much less at the moment, however, with the appearance of smartphones, the usage of the cellular network for e-trade transactions will bounce with time. India has eight crores, of cellular internet customers, on the moment, the variety is anticipated to swell to 22. five crores through 2014.

Let’s discuss the factors that lead to the grand success of Flipkart:

1) They constantly strove to offer outstanding client service. Flipkart customers are extra satisfied than with a number of their competitors like Trades. in, Indiaplaza.com; I’ve myself skilled this multiple instances.

2) Their internet site is outstanding, smooth to use, smooth to browse via the merchandise, upload merchandise to Wishlist or to a cart, get product critiques and opinions, pre-order merchandise, make bills the use of special methods, in quick hassle- unfastened and convenient.

3) A very critical factor is they brought the choice of coins on transport and card on transport. In this manner, humans validated extra self-belief in shopping for merchandise. An exciting fact, these days Flipkart sells 20 merchandise/min and features a big client base, still, extra than 60% of Flipkart’s clients use Cash on Delivery and Card transport methods. This is due to reasons; one is many humans now no longer recognize the way to make bills online. And secondly, humans now no longer have titanic acceptance as true with in e-trade in India. Flipkart additionally affords a 30-day substitute assurance on its merchandise and EMI alternatives to its clients for making bills.

4) Flipkart’s cause of fulfillment is that it has an outstanding client retention rate, it has around 15 lac person clients and extra than 70% of customers are repeat clients i.e., they save diverse instances every year. The organization’s objective is to have a client base of one crore via way of means of 2015.

Flipkart marketing strategy:

Flipkart has been generally advertised through word-of-mouth advertising. Customer satisfaction has been their quality advertising and marketing medium. Flipkart very accurately used SEO (Search Engine Optimization) and Google AdWords because the advertising and marketing gear to have miles attain withinside the online world.

Flipkart.com’s reputable Facebook web page has nearly nine lac ‘likes’. Flipkart currently released a chain of three advertisements with the tagline – “No Kidding No worries”. Kids have been used to developing advertisements to ship out the message – if a child can do it, you may additionally do it. The message could be very clean to make human beings extra cushy with Flipkart, to generate a fantastic patron courting and loyalty on the idea of fantastic product expenses and superb patron service. All in all, to create a fantastic patron experience.

Future road map:

Going forward electronics can be given extra focus. Flipkart has currently introduced a string of digital objects like calculators, water purifiers, microwave ovens, washing machines, dishwashers, vacuum cleaners, etc. Flipkart has opened a tuning shop that sells CDs and DVDs of film tune releases and tune albums. Since virtual media is going to upward thrust in close to the future, Flipkart is equipped for the same. Soon it’ll begin imparting virtual content material like films and songs online, as withinside the clients will pay and move online virtual content material. Flipkart will even offer e-books very soon.

Threats in the future:

There are no major foreseeable threats in the future. The agency has constructed a fantastic logo call, they simply should preserve and decorate the same. It desires to hold introduce extra products, adapting to the converting desires of the purchaser with time. The access of Amazon.com in 2012 into the Indian e-trade area has been noted as a massive mission for Flipkart. However, I assume that Flipkart is a reputable Brand call in India and needs to be capable of competing with Amazon.

Remember Amazon is a completely massive agency that could convey extreme opposition to Flipkart considering that Amazon can undergo extra losses withinside the starting to benefit a purchaser base. But once more Indian marketplace is developing at a speedy tempo as getting the right of entry to the net will increase and those end up extra aware of e-trade websites and begin trusting the same; therefore, the Indian marketplace is adequately massive as a minimum for those giants to co-exist beneficially.

Thus, in the long run, I would really like to congratulate Flipkart founders for the dedication and tough paintings they’ve installed to recognize their dream. The rewards they may be reaping are herbal follow-ups. The organization is presently worth around 1 billion bucks i.e. 5000 crores. More importantly, Flipkart has ushered withinside the e-trade generation in India. This has generated a huge hobby withinside the e-trade sector, humans are starting websites to promote whatever from footwear to clothing to jewels to baby care products, etc.

This has helped in growing a number of process possibilities and as a result, facilitates the Indian Inc. increase tale as well. Flipkart CEO Sachin Bansal’s mantras to all of the budding marketers vying to construct a product organization:

1) Be very cantered on consumers.

2) Build wonderful studies for the customers.

3) Continuously innovate the product.

Flipkart.com – The Success Saga

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There has been a noteworthy alternate withinside the eating habit in Metropolitan Cities. Due to the fast-paced lifestyles in city towns, approximately 79% of the city humans choose to have ready-to-consume meals of their everyday meal. The motives in the back of the growth withinside the use of packaged meals in city towns are the steep rise in income, the same old of living and convenience. Mostly, in a small own circle of relatives wherein each husband and wife are working, they pick having ready-to-consume meals for their children. It has to end up being the maximum favored and handy part of their meal. The important packaged meals consist of bakery and dairy merchandise, canned and frozen processed meals, ready-to-consume meals, food plan snacks, processed meat, fitness merchandise, and drinks. This growing fashion of packaged meals has attracted a lot of extra corporations to release new merchandise and variations of packaged food.

The Indian middle class is developing and so is their buying capacity and demands. They like to strive for new merchandise that comes withinside the market. They pick top-rated products, specially withinside the confectionery segments like chocolates, chips, and a lot extra. They additionally like to discover packaged meals withinside the ready-to-make and easy-to-devour category. Rural India offers a great possibility for the packaged food and beverages industry. As nearly 65% of the entire Indian populace lives withinside the rural region. They are interested in meals merchandise in urban cities. They are extra inclined closer to packaged chocolates, biscuits, chips, cakes, etc. The shopping for the potential of rural families has additionally expanded in the latest years because of advantages from funding in infrastructure and rising wages. Food processing groups are knowing the ability of packaged meals and beverages in rural India. They are understanding the buying behavior of rural regions and they’re launching the goods in smaller % sizes and low fees to draw rural customers. They additionally make their packaging very appealing like the use of colorful colors, movie star endorsement, etc. to draw and capture Rural minds.

The government has made many applaudable efforts to promote investment in this enterprise through offering them diverse schemes such as subsidies and grants. These schemes include mega food parks, modern terminal markets, and bulk storage facilities. As India is the second biggest manufacturer of food and beverages after China, the Indian market has a massive capability for FDI (Foreign Direct Investment) from different nations in order that India could overcome the issues of meals processing generation and meals packaging machines.

Challenges Faced by the Food and Beverage Industry in India

The challenges faced via way of means of the food and beverage enterprise include loss of consumer awareness in the direction of packaged food and uncertainty about green packaging materials. The Indian Climate is likewise some other major difficulty towards packaged foods. Packaged foods require a cold and much less humid climate in order that foods continue to be clean for the longest time. The country’s heat and excessive humidity are the 2 problems that may lessen the shelf-life span of packaged foods.

Lack of proper supply chain and refrigeration in stores and houses is likewise a prime impediment withinside the path of the packaged food industry. Packaged food requires the right sealing and retaining the integrity of the product. Indian retail marketplace lags at the back of this phase also. Lack of highly computerized and superior packaging machines is likewise the main reason. At the same time, the packaging of foods requires excessive funding which continues to be in the unaffordable class withinside the Indian marketplace.

The most crucial problem includes environmental factors. Plastics are a major issue of air pollution. Packaged foods require using a large range of plastics that are dangerous to the environment. Lack of consumer awareness, excessive cost, much less technology, shipping, and overall performance requirements are the principal demanding situations confronted with the aid of using the food and beverage enterprise withinside the ready-to-eat product market.

Steps to be taken to overcome these challenges

As the Indian food and beverage enterprise is developing rapidly, growing recognition amongst purchasers of the packaged merchandise can also additionally grow the boom of this market. Advanced packaging technology is very crucial so the ones cutting-edge and excellent technology are followed to beautify the best of the packaged food. There must be a growth in flexible packaging instead of inflexible packaging. Flexible packaging is available in small percent size, light-weight, electricity, and fee-saving. It facilitates clean transportation and convenient disposal. Health must be the high purpose of the market. Packaged meals must be made with the right hygiene maintaining thoughts’ best standards. In this fast-paced life, packaged meals are a top-notch choice for the consumer. This enterprise has great potential in the future.

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