Popular forms of digital marketing: Digital marketing includes all marketing strategies that are applied in a digital format. Some of the policies overhead may sometimes happen numerically, but the following seven forms of marketing only happen online:
1. Inbound marketing
Inbound marketing is a strategy used to take possible customers to you instead of allocating a message out. This is a long-term strategy that includes many different types of digital marketing strategies to inspire a potential customer to move further down the marketing funnel.
Inbound marketing uses search engine optimization (SEO) strategies, content marketing, and email marketing to teach and inspire potential customers to interact with a brand or business more frequently.
2. Searching engine marketing
Search engine marketing is the strategy of using search engines such as Google. Search engine marketing can comprise paid ads such as pay-per-click (PPC) advertisements and suggested posts. It can also comprise living SEO strategies, such as making optimized content in the hopes of positioning highly on Google.
3. Content marketing
Content marketing involves making content, such as eBooks or webinars, to inspire potential customers to interrelate with your brand more frequently. The goal of content marketing is for possible customers to part some information, such as an email address, so the company can last marketing to you in different ways.
4. Affiliate marketing
Affiliate marketing is a strategy in which a company pays instruction to an external website for sales that are created via their website referrals. This is normally used in mixture with influencer advertising strategies to target a very absorbed demographic of consumers.
5. Social media marketing
Social media marketing uses social media stages as a key station to share your messaging. Social media marketing can be paid ads, living content, or user-generated content. Social media marketing is usually used by eCommerce businesses.
Sometimes, social media marketing can go viral. For example, when a blackout happened during Super Bowl XLVII, Oreo was able to capitalize on the power outage and posted a very timely, relevant joke on Twitter. The single tweet transported a lot of buzz to the Oreo brand. This is an example of viral marketing.
6. Email marketing
Email marketing is a strategy where you direct possible customers’ marketing messaging through email. It’s used in both B2B and B2C marketing policies and is one of the most actual ways to ensure you’re beating your target market. One of the major benefits of email marketing is that it’s informal to device some sort of segmentation in your marketing messaging. If you’re looking to test which audiences respond to sure messages, this is a good marketing strategy to use.
7. Mobile marketing
Mobile marketing contains sending marketing messages via push notices or text messages. This method can be used to achieve numerous different goals, such as hopeful app openings to increase everyday active users or to share tickets with discounts, like you would with email. The problem with this form of marketing is that you need customer phone numbers, and that information is firmer to get than email addresses.